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Fonts

We use two sans serifs font families for all of our AAB brand-related design materials: Alternate Gothic No1 D (primary font) and Almanach (secondary font).

Primary font

Alternate Gothic No1 D is our primary font. It’s used in instances where our message needs to be loud, stylish, and confident.

This font is an uppercase only font with one weight option.
Tracking should always be at 0pt.

This font should be used when designing using Adobe programmes for the following:

  • Headings
  • Sub-headings

You can access the font here.

Primary font example

Secondary font

The almanach family is our most versatile typeface, frequently used for body copy due to it’s legibility.

We use 4 weights throughout our AAB brand; regular, medium, semi-bold and bold.

This font should be used in sentence case format.
Tracking should always be at 0pt.

This font should be used when designing using Adobe programmes for the following:

  • Sub-headings
  • Supporting / longer form copy

You can purchase the font here.

Secondary font example
Secondary font example

System fonts

For instances such as document production (letters, proposals, presentations), email and Microsoft office, when our primary and secondary fonts cannot be used, we need to use our system fonts. They should follow the same rules.

Primary font alternative

Secondary font alternative